It is a systematic approach used to create, communicate & strengthen a firm’s brand.
This includes promotion of a particular product or a company by means of advertising & distinctive design.
An effective brand strategy gives you a major edge in increasing competitive markets.
SEO – Search Engine Optimisation refers to the process of growing your online visibility in non-paid(organic) search engine results. Seo includes many factors like keywords within your content to link to your website around the web.
SEM – Search Engine Marketing covers the ground seo ignores paid traffic from search engines.The most common paid search platform is google adwords.
SMM – Social Media Marketing is a crucial part of your marketing strategy. Gives you increased exposure, allows you to connect with the consumers in a more intimate way. You will gain more reach using the quality content.
SERM – Search Engine Reputation Management is building a web identity to maintain a positive appearance on the internet. It maximises and positive content and reduces negative content about the brand.
CONTENT MARKETING – It is a process for creating valuable content to attract, acquire & engage the target audience online.
INFLUENCER MARKETING – Uses people with an enormous online reach considered experts by your target market to drive traffic & sales. It is popular on social media channels like instagram & snapchat.
AFFILIATE MARKETING – Refers to the process of paying for conversions. Like hiring a sales person for your product or service.
E-MAIL MARKETING – Allows you to update your e-mail subscribers on a regular basis about your company. This fosters a relationship unlike any other types of digital marketing.
VIRAL MARKETING – Refers to the post of some sort that is trendy, funny or strange enough to garner a massive amount of shares online.
MOBILE PHONE ADVERTISING – Each of the types of digital marketing can happen on a mobile device. Some types of marketing using a mobile phone do not the fit the above types of digital marketing.
Product photography is a branch of commercial photography which is about accurately but attractively representing a product.
Pictures of top level management for company websites etc.
Infra or Architecture shoots are mainly for buildings. They can be internal shoots or external shoots of the building.
It is used for promoting a company’s brand, products and services and also to document social events and create visual content for marketing materials.
PRODUCT EXPLAINER VIDEO
Videos that are used to explain a company’s product or service. They are posted on the website for promotional purposes.
They come from customers who have benefitted from the service or product.
It conveys a message promoting and aiming to market, a product or service.
WEBSITE & APPLICATION
WEBSITE is a collection of webpages and related content that is identified by a domain name & published on a web server. Some prominent examples are Netflix, Amazon Prime.
MOBILE APPLICATIONS is a type of application software designed to run on a mobile device, such as a smartphone. It is specifically developed for an operating system.
Measurable publicity effort to improve online presence. It is the use of digital and social technologies to manage the awareness and understanding, reputation and brand of a company through the purposeful influence of exposure via digital media.
It is one of the most cost effective methods for small businesses to raise awareness.
Event promotion is the practice of using different marketing strategies and channels to get the word out about your event and drive event registration. This can range from an email to social media to flyer handouts. Any marketing tactic that brings awareness to your event is known as event promotion.
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