Search Engine Optimization or simply, SEO, is a technique that is employed by almost every other company that has its own website or any kind of online content that they want the consumer to see before any other content on the internet. In layman’s terms, it helps the consumer to find exactly what they are looking for while using a search engine. Optimizing a webpage in such a manner helps drive more and more customers towards one particular business. All the top marketing companies in India employ this technique for their own benefit and branding companies even help set up websites for their clients if the need arises. For a lot of these top companies and agencies that specialize in Branding, Media Planning is a very important aspect, and they have to make sure of the quality of the content they post online but also to see to it that this content has a wide reach for the establishment and develop the company’s name and other aspects.
When a company or agency is formed, their priority is to make a profit, and that only happens when your company’s name is put out there and they are able to gain clients. Thus, advertising is the best possible way should most definitely be one of the first tasks. Advertising anywhere can be costly but through proper implementation of SEO, online content of that specific company or agency will be able to garner a lot of traffic on the web. As web traffic increases, we know that there is proper and thorough implementation of SEO and this leads to a way of costless advertising.
SEO decided the rank of a webpage in the SERP or Search Engine Results Page. A search engine takes into account, the keywords used by the searcher and decide what are the ‘most appropriate’ results to show the searcher. The order of those results is determined by how optimized the content of a particular website is towards the search engine. In today’s world, there are easily more than 10 billion searches every day and we are heading towards a world where digital content is more accessible than anything. There are obviously going to be a lot of companies selling the same product or service in a specific area. SEO allows for one company to have a better online presence than the other. There are two very important technicalities to improve ranking in a page in SERP which are-:
ON-PAGE OPTIMIZATION- Two factors taken into account to decide the ranking of the webpage in SERP is both the content on the page and the source code of the page.
OFF PAGE OPTIMIZATION- For this, companies employing this technique need to focus on link building. Google explains the process by saying that they don’t just look at the content of a page but also the number of links pointing that page. Link Building is part of website promotion which is for people to know that such a website exists and they can use it if they need it. All these are the little things that factor into the relevance of a website and therefore a good ranking on SERP.
Increased traffic leads to more popularity and a better SERP ranking which are all major factors that affect public brand awareness which is integral for any company focusing on digital marketing, social media marketing, pay-per clicks etc. In India, due to the number of companies and agencies coming up in recent times, the need for SEO is now more than ever in order to be a top digital marketing or branding agency in India.
Another integral part for Search Engine Optimisation is Backlinking. A backlink is a link created when one website links to another. Backlinks are also called “incoming links”. Backlinks are vital to SEO. Backlinks are essentially a ‘vote of confidence’ given from a website to another. It is essentially a ‘green signal’ that you can use this website and it is safe. Backlinks to your website basically means you’re on the good books of the search engine and they believe in the quality of your content. Earning these backlinks provides search visibility and can have a positive effect on the site’s ranking position on SERP.
Some backlinks are more valuable than others. Backlinks from established sites with high traffic have a much higher value than having a backlink from a spammy low user website that people try to avoid. Backlinks come with time and help grow your website by exposing it to new users and an entirely new crowd of people. Just a mention in the high traffic sites can give a brand a boost and help speed up the growth to a maximum rate. More than the backlinks you also have to focus on the page you associate yourself with and to choose whether to use the anchor text and whether to follow or no follow the link, and any other meta tags associated with the linking page can have a heavy impact on the value created to your website.
Backlinks are time consuming to earn. New websites or those that are expanding their keyword footprint may find it difficult to know where to start when it comes to link building. That’s where competitive backlink research comes in play, by examining the backlink profile to a competitor that’s already at a high rank for your target keywords, the insight about link building that helped your competitor can be learned by you as well. It’s not a quick road to success but just a helping hand. A backlink profile is the collection of pages and domains linking to a website and once you figure out how to use them, you can rule the market and the web in the service or product provided by you. SEO is the new route online relevancy, if you ace the optimization you win the spotlight and your web traffic grows. It is vital for any online business that is looking for an online presence.